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    Jones Beach in April.  

     
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    A few months ago I spent a day hanging out with the amazing team at FiftyThree in their Tribeca offices and documented a day in the life of their company from the perspective of Founder Georg Petschnigg. More photos and more about Georg and FiftyThree on Freunde von Freundenand on my website here


    Thanks again to Frederick Frede at FvF, Amy Cao & the rest of the FiftyThree team for having me, and Eddy Vallante for producing. 

     
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    eddyvallante:

    freundevonfreunden:

    From Thought to Action: Georg Petschnigg at FiftyThree’s HQ, New York

    The tech firm FiftyThree got its name from the average arm length in centimeters which metaphorically identifies with the distance from thought to action. 

    We meet Georg Petschnigg, one of the firm’s founders, inside their New York headquarters to discuss the revolution brought on by the award-winning app and tool, Paper and Pencil.

    Follow us as we pick Georg’s brain on Freunde von Freunden.

    Thank you James Chororos.

    This portrait is part of our series with Vitra. Discover all the stylistic details of FiftyThree’s HQ in Vitra Magazine.

    From I photo shoot I recently produced with James and Amy Cao for FiftyThree

     
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    From June in Brighton Beach.

     
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    Archiving iPhone photos from recent travels. 

     
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    Kimberly in Brooklyn, 2013. 

     
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    Sunrise at Reudi Reservoir 

     
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    Another from the sand dunes. It takes a lot of effort and time to get to that peak and pass all these people but it’s worth it. 

     
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    Sandy Hook, NJ, flying back into NY last week. 

     
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    Watching the sunset in Southern Colorado. 

     
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    This guy realized I missed my first shot and chased our car down so I could take his picture. 

     
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    Off-roading at night in Golden, Colorado. 

     
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    I worked on the promotional still photography for Actor Seeks Role, a film starring Alex Karpovsky and Dylan Baker. Great story written/directed by Michael TyburskiProduction wrapped this weekend. 

    Here are a few behind the scenes snaps from our first day. Much more to follow and all the stills when the film’s released. 

     
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    There are a handful of young artists I know who turn a skeptical eye to the golden promises the professionalization of the arts hold out. I am always happy when I have conversations with these holdouts because it is distressing to see how many really talented people give in to the demands of the market place.Yet we live at a time where the infiltration of the marketplace is almost impossible to avoid, for anyone including older artists like me. It is a constant struggle to not give in the forces that demand dumbing down and homogenization.It takes takes enormous vigilance to not succumb to it’s tyranny, to honor your own trajectory, no matter how modest it may seem in the eyes of the world.There is simply no substitute for the developmental arc, no matter what you engage in, making art or being a shoemaker. Once you develop your vocabulary and your personal style it is very easy to make your art into product but in focusing on making product, you lose out on learning how to make art.